Why You Should Use a Buyer’s Realtor Instead of Calling the Listing Agent

by Larry Matira

Great question! When you’re house hunting, it’s tempting to just call the agent listed on a property you love. But did you know there’s a big advantage to having your own buyer’s realtor instead?

What’s the Difference?

  • Listing Realtor: Represents the seller. Their main job is to get the best price and terms for the person selling the home.
  • Buyer’s Realtor: Represents you—the buyer. Their priority is to protect your interests, help you find the right home, and negotiate the best deal for you.

Why Use a Buyer’s Realtor?

  • Loyalty to You: Your agent is on your side. They’ll point out flaws, negotiate hard, and give you honest advice—even if it means you walk away from a deal.
  • Expert Guidance: From searching for homes to navigating paperwork and inspections, a buyer’s agent makes the process smoother and less stressful.
  • No Extra Cost: In most cases, the seller pays the commission for both the listing and buyer’s agents. So you get expert help without extra fees.
  • Negotiation Power: Your agent knows the local market and can help you avoid overpaying, spot red flags, and negotiate repairs or credits.

What Happens If You Call the Listing Realtor?

If you contact the listing agent directly, remember: their loyalty is to the seller, not you. While they can answer questions, they may not highlight issues or negotiate as aggressively for your benefit. In some cases, they might act as a dual agent, representing both sides—but this can mean divided loyalties.

Real-Life Example

Imagine you’re touring a home and love it, but your buyer’s agent notices foundation cracks and knows a great inspector. They negotiate a lower price or repairs on your behalf—something a listing agent might not suggest if you were unrepresented.

The Bottom Line

Having your own buyer’s realtor means you have an expert in your corner, looking out for your interests every step of the way. It’s a smart move that can save you money, stress, and surprises!

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